It all started in 2007 when I was shopping around for real linen sheets and was unable to find any set in a simple, modern style for less than $1000. What's more, I had to wait 4-6 weeks for delivery from Europe. I was so frustrated by my search that I decided to make my own set of linen sheets as well as a few sets for friends and family. The sheets were a huge hit and it was suggested that I set up a website and see if there was demand.